INFINITI Takes Time to Give Back
INFINITI is teaming up with with National Association of Basketball Coaches (NABC), the NCAA® and ESPN to kick off the college basketball season with the INFINITI Coaches’ Charity Challenge. The campaign encourages fans to vote for their favorite coaches and will generate significant donations for a variety of charities.
The competition began on January 2nd and will run through March 10. Fans will be able to cast one vote per day for a coach and the charity they are supporting at www.infinititimeout.com. Participants will also be able to vote via Instagram and Twitter using the hashtag #timeout2vote.
Throughout the competition INFINITI will make donations totaling $349,000 and the winning coach will receive $100,000 for their favorite charity. The INFINITI Coaches’ Challenge is currently being promoted across several social media platforms and the ESPN digital and broadcast network. A complete list of coaches and additional information can be found at www.infinititimeout.com.