INFINITI New Tradition Holiday Campaign
INFINITI is starting a new tradition this holiday season. Their current campaign has been designed to raise environmental awareness and encourage families to pay it forward by supporting holiday tree planting. INFINITI is partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of their drivers.
A national TV spot featuring a young family replanting their tree after the holidays has been created to inspire new holiday traditions. Although the commercial is more fictional than literal it displays the growing concern for our environment and INFINITI’s willingness to support our natural resources.
Customers who visit INFINITI dealerships this month will receive an ornament that is a replica of an ornament featured in the TV Spot. Each ornament represents one of the donated trees that will be planted over the course of the next year. An Arbor Day Foundation website will be available for INFINITI drivers to see where their trees have been planted. All efforts to support the holiday tree-planting initiative can be shared via the hashtag #NewTradition.
“The holidays can be overwhelming and full of expected clichés like big red bows and blow out sales events,” said Allyson Witherspoon, director, Marketing Communications and Media at INFINITI Americas. “This holiday season, INFINITI wanted to break these norms and empower our drivers and employees by paying it forward with these tree donations.”
In a season that is hyper focused on selling more products and luring customers in for last minute deals, INFINITI is offering a refreshingly simple message of holiday giving. We invite you to visit the West Houston INFINITI Dealership this season to help us support the Arbor Day Foundation and perhaps start your own new tradition.