INFINITI Gauges Emotional Responses While Driving the Q50 Red Sport 400
INFINITI recently measured emotional responses of drivers behind the wheel of the powerful new Q50 Red Sport 400. By collaborating with bioinformatics company, EMOTIV, INFINITI has proven that drivers experience greater levels of excitement and passion while driving the new 400 hp sports sedan.
The study measured real-time neural reactions of 100 drivers as they drove the Q50 Red Sport 400. Electroencephalogram (EEG) technology was used to monitor brain activity during the test drives. Data from the participants was evaluated against the scientifically validated, Hebbian-Yerkes-Dodson behavioral model. Results indicate that driving the Q50 Red Sport 400 elicited higher levels of mental excitement, focus and engagement compared to a generic simulated driving experience.
Scientific data captured by the EEG mirrored the shape of the Hebbian-Yerkes-Dodson curve indicating that drivers experienced optimal peak levels of emotional engagement while driving the powerful new sports sedan, with a resulting mean of 0.582. Compared to a mean of 0.507 when driving a racing simulator. EEG data further indicated a peak in mental arousal of around four times greater than mental arousal experienced by drivers of the simulator.
The new INFINITI Q50 Red Sport 400 draws its power from a powerful 3.0-liter twin-turbo V6 engine. Its responsive handling and intuitive dynamics have been designed to invoke a true passion for driving. This new scientific research only helps to prove what drivers of this new model already know – excitement awaits anyone who sits behind its wheel. If you would like to experience the new 2017 INFINITI Q50 first hand please visit our Houston INFINITI Dealership for a test drive.