Stephen Curry, INFINITI Brand Ambassador
NBA basketball star, Stephen Curry is the new global brand ambassador for INFINITI. Considered one of the greatest shooters in basketball history, Stephen Curry has won two NBA Championships, is a two-time NBA Most Valuable Player, a four-time NBA All-Star and the NBA leading scorer in 2016. He was also named the Associated Press Male Athlete of the Year in 2016.
INFINITI will feature Curry in upcoming global product and brand marketing communication campaigns. He was selected as INFINITI’s global brand ambassador for his outstanding achievements and personal ambition to be at the top of his profession. He is a perfect match for INFINITI’s new brand positioning, “Empower the Drive campaign launching soon.
“INFINITI is a brand that I’ve known and admired because of its strong heritage of performance, design and groundbreaking technologies. I’m drawn to their brand values and passion for their craft and thrilled to be working with INFINITI to help tell stories of people who are driven to do more to realize their potential,” said Curry.
“Stephen Curry’s drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the INFINITI brand. Just like INFINITI, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game,” said Roland Krueger, Chairman and Global President, INFINITI Motor Company.
The first INFINITI campaign featuring Stephen Curry will help launch the new INFINITI Q50 sports sedan, coming soon. If you would like to learn more about the new INFINITI Q50 or arrange a test drive, please contact our Houston INFINITI Dealership.