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INFINITI Design – The Future of Color

Infiniti Design London - Color Design

As a luxury automobile manufacturer that creates some of the most beautiful cars and SUVs on the planet, INFINITI has developed a brand known for sophisticated styling, elegant interiors and top performance. With sales operations in over 50 countries and a steady increase in global sales, INFINITI vehicles have set a benchmark for success.

In popular automotive publications much is said about luxury car performance, fuel efficiency, advanced technology and new convenience features. Bloggers and other auto enthusiasts can write for days about direct-injection engines, horsepower and foot-pounds of torque. However, little is said about color options on new vehicles. Although color is the most predominate visual feature on any vehicle, exterior color options are usually tagged on to automotive discussions as if they were an afterthought.

Infiniti Design Studio

INFINITI Design London is a full-capacity automotive design lab focused on the creation of new INFINITI vehicles. As London design teams develop new concept models much thought and research is put into exterior color offerings for future INFINITI vehicles. Color has played a major role in car design from the very beginning. Just as body styles have changed over the years, popular color choices has as well. Automotive color trends are dictated by fashion and culture and the emergence of new paint technology.

Infiniti Liquid Copper Exterior

INFINITI design experts are continuously developing new exterior and interior color options, including a stunning new liquid copper exterior finish that is unlike anything else on the market today. As designers research popular shopping trends and cross-cultural color preferences, much thought is put into the psychology behind color, specifically how certain colors make people feel. For example in western cultures blue tones are associated with feelings of relaxation while red tones are thought to stimulate feelings of arousal. Examples of other common colors and the feelings attributed to them are:

  • Yellow: Emotional, happiness, optimism, confidence, self-esteem, creativity
  • Green: Harmony, balance, good taste, refreshment, rest, reassurance
  • Purple: Spiritual, authority, sophistication, power, luxury, truth, quality
  • Black: Sophistication, expensive, security, emotional safety, efficiency
  • White: Happiness, sincerity, purity,, hygiene, clarity, simplicity, efficiency
  • Brown: Ruggedness, seriousness, nature, reliability, unsophisticated

West Houston INFINITI offers a beautiful selection of new INFINITI cars and SUVs with a wide range of color options. We invite you to stop by our INFINITI Dealership in Houston and see our stunning selection of luxury automobiles in your favorite color.